An overview of charitable giving in India

Around eight in ten (82%) people surveyed report giving money in the last 12 months,

by giving money to an NPO/charity, giving to a church/religious organisation, or by

sponsoring someone.

Supporting children is the most popular cause amongst donors (57%).

Amongst recent donors (those who donated in the past four weeks) the typical (median)

total amount donated or sponsored was 3,500 rupees.

Amongst donors the most common methods of giving to a cause are by donating cash

directly to the NPO/charity (42%), followed by donating online with a bank/credit card

(40%) and giving via a donation box in shops or other public areas (35%).

More than half of those surveyed reported volunteering in the past 12 months (59%) with

supporting children remaining the most popular cause amongst volunteers (55%).

Those in the middle age groups – 25-44 – are the most likely to have volunteered in the

last year.

More than half (54%) of donors said that they give because it makes them feel good.

42% of people surveyed said that knowing for sure how their money would be spent would

encourage them to donate more money, time and goods in the next 12 months.